Focus on AI! Barcelona Innovation Center to invest in a Polish AI advertising startup

September 8th Barcelona officially announced that the club's innovation center will invest in Adspective, a Polish AI advertising startup.

Barcelona's official website stated that as Barcelona's global sports innovation and knowledge management platform, the Barcelona Innovation Center has made a new strategic investment targeting the Polish startup Adspective, which has developed an advertising intelligent system powered by artificial intelligence.

Adspective will first pilot virtual product implantation technology in nonsponsored content produced by Barcelona for its social media and other channels. This move has opened a replicable business model for major leagues, teams and broadcasters, which can achieve large-scale monetization of content while maintaining the authenticity of fans' experience.