Official: Manchester United × Coca-Cola officially announced! Set a record of 300 million pounds in 3 years, global linkage is launched

Manchester United officially announced that the club and the world-renowned beverage giant Coca-Cola officially joined hands to reach a partnership to add another glory to the integration of sports and business.

Manchester United announced happily in the announcement that it had signed a three-year cooperation agreement with Coca-Cola. Since then, Coca-Cola has become the club's official carbonated beverage partner in the UK and Europe, opening up a new pattern of joint progress between the two parties.

This cooperation is a perfect match, and the Coca-Cola brand will shine in the core light on game days and colorful fan experience activities. When fans step into the sacred Old Trafford Stadium or participate in various activities organized by the club, the refreshing and pleasant taste of Coca-Cola will instantly dispel fatigue and bring extreme comfort. The cooperation agreement covers a wide range of carbonated beverage products under Coca-Cola. The classic Coca-Cola carries the memory of time. Zero-degree Coca-Cola meets fashion pursuits with its zero sugar health concept. Diet Cola is tailor-made for consumers who focus on body shape. Fanta and its zero-caliber version are full of fruity fragrance, as if bringing tropical style to their side; Sprite and Zero-caliber Sprite are refreshing and exciting, instantly awakening vitality; Dr. Pepper and Dr. Zero-caliber Pepper bring different surprises to their taste buds with their unique flavor. Such a rich and diverse choice is like a feast of taste, meeting the personalized needs of different fans.

This Sunday, the war in the new season is about to ignite, and Manchester United players led by Amorin will sit at home at Old Trafford to face strong rivals Arsenal. At that time, fans will not only cheer for the team on the green field, but also go to the newly opened pop-up bar in the W1 parking lot of Old Trafford to taste all kinds of good drinks from Coca-Cola, and feel the coolness and passion brought by Coca-Cola in the warm atmosphere of the game.

The cooperation between Manchester United and Coca-Cola is far more than the supply of drinks on game day. Both parties will in-depth expand the breadth and depth of cooperation through various forms such as immersive activities, unlimited creative digital content, and heartwarming community projects. These carefully planned initiatives aim to give fans from the UK and Europe a comprehensive view of the unique charm of Manchester United clubs. Each project is unique and dedicated to creating unforgettable and unforgettable wonderful experiences for fans.

Manchester United Chief Commercial Officer Mark Armstrong is full of longing for this cooperation. He said affectionately: "Coca-Cola and Manchester United are both world-class iconic brands with deep historical heritage and unite people's hearts. This cooperation is by no means limited to the game-day beverage supply at Old Trafford Stadium, but will further strengthen the emotional bridge between fans and clubs with an infectious innovative model, so that Manchester United's spirit can take root in the hearts of every fan."

Coca-Cola Senior Marketing Director Elody - Perry Berry couldn't hide his excitement. She sighed: "Manchester United shines brightly in the long history of football. It is one of the highly respected top clubs. It has a huge fan group that has transcended the times and has become stronger and stronger. We are deeply honored to be able to present an exciting experience journey to the loyal fans of the Red Devils with the help of Coca-Cola's ace carbonated beverage brand."

In addition, this cooperation is also an in-depth expansion of Coca-Cola's existing official partnership for the Premier League, fully demonstrating the firm determination and unremitting pursuit of Coca-Cola to build deep emotional resonance with fans around the world through football. Looking ahead, the collaboration between Manchester United and Coca-Cola will surely inject a steady stream of vitality and surprise into the European football market, and write a series of impressive legends.