Mi Sports: The Milan duo are already looking for title sponsors for the new stadium, asking for 25 million per year

Hupu November 09: According to reports from Luca Bianchin and Marco Pasotto, two reporters from Gazzetta dello Sport, with the official launch of the new stadium plan, many companies are already preparing for title sponsorship, which is expected to bring in revenue of 25 million euros per year.

Although Milan and Inter Milan just completed the acquisition of the stadium less than a week ago, they have now begun to deal with the issue of naming rights, that is, allowing a company to combine its name with the stadium through an agreement. The current idea is to find a partner that can bring significant financial support, because a considerable part of the new stadium's revenue will come from the sponsorship of the naming partner.

There are still several potential candidates under consideration. One of them is Generali, Italy's largest insurance company, which has always paid great attention to the sports field, and its image and positioning are considered quite appropriate and appropriate in the current environment.

Although it is not easy to accurately estimate the cost of the entire operation, a preliminary reference is available. Juventus signed a ten-year agreement with Allianz Group in 2020, totaling 103 million euros, which includes various forms of sponsorship cooperation, and the naming rights part is estimated to be 7 million to 10 million euros per year.

Milan and Inter Milan can provide a more attractive stage and double the exposure, because both teams will appear in league and European competitions, because of this. Although it is still at a very preliminary stage, offers being discussed already amount to 25 million to 30 million euros per year. Is it too high? We'll find out in the coming months.