Are you tired of watching the NBA? Heilongjiang "Village BA" basketball game changed

text｜Liu Jiao

While the NBA playoffs are in full swing, the preparations for the 2025 "Village BA" Hemei Rural Basketball Championship (Heilongjiang) have entered a substantive stage. With the official debut of the event mascot "Rumble", a rural revitalization practice with sports as a carrier and integrating diversified industries is unfolding in the Longjiang land. This event is not only a stage for sports competition, but also an innovative fulcrum for leveraging regional economic development.

Industry synergistic effect promotes the reorganization of production factors

The event achieves cross-industry integration through the "sports +" model and builds a complete value chain. In the sports dimension, the linkage of more than 100 rural competition points in the province will form a large-scale event economy; at the cultural level, the implantation of intangible cultural heritage elements such as Oroqen birch bark skills creates a stage for traditional skills; in terms of tourism resources, relying on the "Follow the Village BA Tour Longjiang" theme route developed by the event, effectively integrates the scattered rural tourism resources.

‌Traffic conversion creates agricultural value-added space‌

The dissemination effect of event IP opens up new channels for the upward trend of agricultural products. The design team integrates geographical indication products such as Wuchang rice and Dongning black fungus into the event visual system to form a natural agricultural product display window. According to data from the Heilongjiang Provincial Department of Commerce, the province's online retail sales of agricultural products reached 14.23 billion yuan in 2022, an increase of 13.2% year-on-year. The 150 live broadcast rooms planned to be built during the event are expected to increase the exposure of agricultural products in participating villages and towns by 40%. The more innovative "special product bonus" mechanism allows Founder Selenium-rich rice, Huanan Perilla Oil and other specialty products to achieve brand premium through award ceremony.

‌Scenario innovation reconstruction of the consumption chain‌

Event operators design compound consumption scenarios through the "watch the game +" model. For example, the player seats are built by rice piles and blueberry element scoreboards and other local transformations, making the viewing experience itself a cultural and tourism product. Learn from Guizhou's "Village BA" experience in driving surrounding consumption of over one million yuan in a single game, and combine the Heilongjiang rural tourism reception capabilities, and simultaneously develop 10 theme routes such as "Basketball Theme Tour" and "Harvest Experience Tour" to effectively activate the resources of key rural tourism villages and towns.

Optimization of employment structure helps improve people's livelihood

The direct positions created by event operations cover multiple fields such as event services, venue operation and maintenance, content creation, etc., and the indirectly driven positions such as agricultural product processing, logistics transportation, and tourism services are more considerable. According to the provincial human resources and social security department, 70% of the seasonal jobs that can be provided during the event cycle are for local farmers. This "never leave your hometown and land" employment model effectively alleviates the pressure of rural labor outflow.

Heilongjiang Province has innovatively transformed basketball events into a production factor organization platform, breaking down the barriers to urban and rural factor flow through the traffic aggregation effect. This exploration provides a new paradigm for the revitalization of the Northeast. With the continuous cultivation of event IP, the long-term benefits such as brand value-added and investment agglomeration that it drives may surpass the event itself and become a new engine to drive high-quality development of the regional economy.