Who says that the post-00s don’t love the NBA? This list shows that their favorite paying for the NBA

Reprinted from: Yangtze Evening News

2024-2025 NBA playoffs are coming to an end, and historical MVP winners such as James, Durant, Curry have been eliminated one after another, triggering fans' discussions about "the veteran is in the twilight of the gods", and lamenting that the new generation of players are taking the lead.

On June 20, the "2025 NBA Player Xianyu Business Value List" was released. Based on the insights into the trading data of the peripheral products of active players, it was found that although veterans such as Curry, Durant, and Harden ended their playoff journey ahead of schedule, their commercial value and market popularity are still strong, and they continue to occupy the top three in the sales list. New generation players Morant, Halliburton, Vinban Yama, etc. have shown a rise in dimensions such as search popularity and star card sales based on their performance. The

list shows that the top three sales in the NBA are dominated by veterans. Stephen Curry, the three-pointer in history, topped the top with an absolute advantage, and the third-leader of the Thunder, Durant, Harden, and Westbrook ranked second, third and seventh respectively, and starring James and other famous players also ranked in the top ten. Ja Morant became the only player in the top ten in the new generation with fourth place. Among the teams in this playoff finals, only Pacers Teresa Halliburton entered the top 20 sales in the surrounding area.

It is worth noting that Morant also performed well in the Xianyu search market. Statistics show that from April 19 to May 19, 2025, Morant's search popularity exceeded Durant, second only to Harden. New generation players Anthony Edwards and Thales Maxi also entered the top ten search list of Xianyu NBA.

Star Card has a large group of enthusiasts at home and abroad. The list counts the sales of star card one month after the start of this year's playoffs, and finds that 26-year-old Slovenian star Luka Doncic has reached the top with an absolute advantage, surpassing veterans such as Durant. 21-year-old French new generation player Victor Vinbanyama ranks third.

data shows that taking NBA star cards as an example, from April to May 2025, Kobe Bryant, Stephen Curry, Jason Tatum, Tyrese Halliburton, and Giannis Antetokounmpo's star cards have the highest transaction price. Three star cards of Kobe and Ban Kairo were sold at a total price of 212,666 yuan.

The list also shows that the platform's current basketball preference users have reached 40 million, and they are keen on trading basketball peripherals such as sneakers, star cards, and jerseys in Xianyu. The post-00s and post-05s aged 18-24 are the main consumers around the NBA, accounting for 44% of the NBA consumer group; the post-05s aged 25-29s aged 20%, ranking second.

Meng Ying Xiaofeng

Proofreading Tao Shangong