It’s been a long time! After 22 years of separation, the Flying Man, who built a business empire, finally returned to the NBA this time!

Recently, although the NBA playoffs are in full swing, an explosive news has also taken away a lot of traffic, making many fans cheer, that is, after 22 years of separation, the "God of Basketball" Michael Jordan has been confirmed to return to the NBA next season. According to a news report on May 14, the famous sports media NBC has cooperated with Amazon and ESPN to sign an 11-year broadcast agreement worth $76 billion. In order to increase the ratings, NBC also threw out the king and found Jordan directly, requesting the leader of Joe to come out and return to the NBA next season as a commentator. Although the 62-year-old Flyingman did not return as a player this time, you should know that he has never appeared in any studio or show in the past, so fans are also looking forward to what kind of interesting commentary Jordan will present in the NBA in the 25-26 season. Let’s take a look at what Feiren has been doing in recent years since he announced his retirement in 2003!

1. Still care about basketball and make a lot of money by investing in the team!

When Jordan finished his second three consecutive championships in 1998, he chose to retire again and did not leave the NBA immediately. On the contrary, he was still concerned about basketball. At that time, he made some investments and bought 5% of the team's shares of the Washington Wizards and became the team's small boss. Time came in 2001. At that time, the "9/11 incident" broke out in the United States, and the people of the United States were shrouded in panic, which led to the economic recession of the entire United States, and the market value of the NBA also shrank significantly, causing the market to fall into an extremely difficult situation. In order to regain glory, then NBA president David Stern visited him in person and begged Jordan to make a comeback and save the NBA market. In fact, the whole United States was looking forward to the emergence of a hero that could give the people hope. So, Jordan also accepted Stern's request and announced his return when the Wizards announced their return, but as a player, he could not own shares. Therefore, he and his big boss Abby Polling agreed that after he retired again, he could return the shares to him. But what Jordan did not expect was that he played for the Wizards for two seasons, but was stabbed by the boss and eventually lost his shares, which made him extremely angry and disappointed.

However, with the NBA expanding again in 2004, Charlotte established the Bobcats, Jordan also seized the opportunity and immediately invested in some shares and became the team's small boss. In 2010, he bought most of the shares of the Bobcats for $275 million and became the team's big boss. After the Pelicans changed their name, he inherited the Hornets' history. Since then, Jordan has become the head of the team. In recent years, although the Hornets have average records most of the time, they have trained All-Star players such as Kemba Walker and Lamelo Ball. Moreover, with the increase in the value of the NBA, the Hornets, who are in the small ball market, have also seen a surge in market value. Jordan also seized the opportunity. Last year, he sold most of the team's equity for nearly $3 billion, leaving only a small part of the equity. While still being able to take charge of the team, he also earned quite generous rewards. Although Lao Feiren's talent selection and team building skills are average, there is no doubt that his business vision is above everyone else.

2. Build a business empire with one hand, covering multiple different fields.

In addition to basketball, Flying Man has also made many achievements in other fields. First of all, his Air Jordan brand is his player age. Jordan helped Nike, who was about to go bankrupt, to revive his life, and now he has become one of the best sports brands in the world. In order to thank Jordan, Nike also built AJ as a sub-brand exclusive to Jordan, and signed many potential stars every year. Just relying on AJ's sales dividends, Jordan can receive more than 200 million US dollars in dividends every year. In recent years, according to statistics, AJ's average annual revenue has exceeded 6 billion US dollars. Even though he has been retired for many years, Jordan's commercial value is still the top level. Jordan is also Nike's trump card that has stood firm for so many years. In addition, Jordan has also conducted in-depth cooperation with major manufacturers. Brand projects in various fields such as Gatorade, Burger King, and Upper Deck have all carried out long-term cooperation with Jordan, bringing huge benefits to these manufacturers.

In addition, Jordan himself has a very strategic vision. In addition to endorsing various brands, Jordan, who had the dream of baseball, was invited by MLB Miami Marlins owner Jeter in 2017, hoping that he can invest to manage and take charge of the team together. Jordan did not hesitate at all. Although he only invested 2 million US dollars, he also obtained some shares in the team. Today, the market value of this MLB team is also increasing. Jordan's shares have increased several times that year. Moreover, Feiren is very concerned about the progress of the times. As early as 2018 when he was grandma, he turned his attention to e-sports projects and invested 26 million US dollars to invest in Team Liquid, a North American e-sports giant. This e-sports club has achieved some success in many game projects, bringing a lot of benefits to Jordan. In addition, he also involved in the racing field. It is no exaggeration to say that every investment of Jordan is at the forefront and has a long-term strategic vision.

3. Maintain cooperation with the NBA and repeatedly support NBA programs.

Let's go back to the basketball program. Although he has been retired for 22 years and rarely appears in public, Jordan will still give his old club helps when the NBA faces some problems.. In 2022, the NBA officially began to change the names of various trophies, among which the regular season MVP was also allowed by Jordan and changed the name to the "Michael Jordan Award". This is undoubtedly a two-way trip between Jordan and the NBA. In that year, the NBA officially selected 75 NBA superstars. Without many stars attending, Jordan, who had been out of sight for a long time, was also the finale of surprise. When he appeared, the NBA's ratings reached a historical highest value. After his personal documentary "The Last Dance" was released, the NBA's ratings and market value have been significantly improved. This is what Jordan is worth. Even if he is no longer a basketball player, he can still bring great effects. Joining NBC this time also made fans extremely excited. We look forward to the old Flyingman in the second half of the year returning to the arena he is extremely familiar with and giving some interesting comments.